5 Top Unilever Marketing Techniques
As everyone knows Unilever is worldwide notable. Yet, have you ever wondered why the company is so well known? The strategies under which Unilever operates make it a different company.
Are you serious about growing your business in 2022, but do not know where to begin?
Worry no more, we have already handled this for you. We’ve compiled a list of the different types of marketing techniques of Unilever. Let’s get started!
According to Unilever, they commit €7bn marketing spend in the year 2020. So, we are here to discuss some of the top-notch marketing strategies, that help Unilever to dominate the marketing world. You can implement these unique methodologies to your business to gain outstanding outcomes.
1. Free Sampling
Distributing product samples to people is one of the effective techniques. They provide a wide range of products to their agents for distribution. The agents then distribute their products among people.
Those specific products are then reviewed by consumers. Unilever also gives an online sample experience to their customers. By providing these samples they attain their customer’s attention.
2. Communication With The Consumer
Unilever gives access to their consumers to communicate with them directly or indirectly. In this way, they understand their customer’s problems, which results in high profit. To reach their customers, they use diverse channels, such as labels on products, websites, careline phone numbers, and consumer leaflets.
Consumers are actively involved in the communication process. They communicate through Tv, digital media, print media, online, social media, etc
3. Responsible Campaign
People are informed about the benefits of their products. Again it’s a drive for them to enwrap with clients on issues that count to them. They also provide each and every detail about the ingredient of their products to achieve the purchaser’s attention. They also mention the pros and cons of that particular product.
Advertisement of dove soap for skin softness eliminates the negative thinking about superior skin color. Comfort One Rinse campaign explains that consumers can save water by using only one bucket of water instead of three for rinsing cloth.
4. Target Market
Another marketing technique is that Unilever targets the market product. Unlike other companies, they provide their goods at a low cost. They also claim that their products are qualitatively better than the others.
They provide high quality at a low price by management. They manage the production cost, packaging cost, distribution, and marketing cost.
Unilever convinces the buyer to buy their product by mentioning the purchasing frequency (i.e regular, seasonal), purchasing volume(low-medium), and Location (retail shop, super shops, and online).
They further categorize their goods according to age group ( 5–45), income (middle to high), and Preference (quality).
5. Establish Global Standards For Products
Unilever provides product descriptions in a variety of languages. According to the culture of that region, they shape their product specialties. Their actions allow them to customize their brand according to the needs of communities. By this, they establish global standards of their goods.
The Bottom Line
Success is not a one-night story. So Unilever works day and night to market its goods. First, they set their marketing cost limit. Then within limits, they provide samples free of cost to consumers. They communicate with them. Then advertise their goods with full responsibility. Unilever consistently produces the best quality goods at a reasonable price. Through these wise strategies, it becomes a dominant brand.